THE MAINE THING CAMPAIGN
The brand platform is expressed creatively in advertising by focusing on the indescribable aspect of Maine that we call "The Maine Thing." The Maine Thing campaign delivers the brand platform of originality via storytelling. Stories that capture the essence of Maine’s original, offbeat, one-of-a-kind, quirky and pragmatic character. Since 2012, we've let real Mainers– fondly called "Insiders"–share their personal stories, tips and local secrets with visitors. The next phase of the campaign carries on that storytelling tradition and aggregates content from multiple sources, such as visitors, bloggers, celebrities, multi-media editorial features and collaborations with key publishers.
Click here to view the 2014 Annual Plan. For username and password, contact Cheryl Breault.