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Research
Research is the foundation from which the Office of Tourism marketing strategy is built. The visitor research reports below offer useful information about our visitor’s expenditures, demographics and interests.
Domestic Visitor Research
These reports only include data from U.S. residents.
- 2012 Fall Season Topline Report (1.7 MB pdf)
- 2012 Summer Season Topline Report (1.6 MB pdf)
- 2011-2012 Winter Topline Report (950 KB pdf)
- 2011 Traveler Segmentation Study (2.5 MB pdf)
- 2011 Portland Region Visitation Report (2 MB pdf)
- 2011 Maine Visitor Research (3 MB pdf)
- 2012 Maine Woods Presentation (2 MB pdf)
- 2011 Summer Season Topline Research Report (2 MB pdf)
- 2010 Maine Visitor Research (2.0 MB pdf)
- 2010/2011 Winter Topline Research Report (1.4 MB pdf)
- 2010 Fall Topline Research Report (1.2 MB pdf)
- 2010 Summer TopLine Report (1.3 MB pdf)
- 2009 Maine Visitor Research (3.8 MB pdf)
- 2008 Maine Visitor Research (5.2 MB ppt)
- 2006 Maine Visitor Research (6.7 MB ppt)
- 2005 Maine Visitor Research (1.4 MB ppt)
- 2004 Maine Visitor Research (1.6 MB ppt)
- 2003 Maine Visitor Research (1.6 MB ppt)
- 2002 Maine Visitor Research (1.7 MB ppt)
- 2001 Maine Visitor Research (1.4 MB ppt)
- 2000 Maine Visitor Research (1.1 MB ppt)
2008 Regional Visitation Reports
- Downeast & Acadia Visitation Report (233 KB doc)
- Greater Portland & Casco Bay Visitation Report (233 KB doc)
- Kennebec & Moose River Valley Visitation Report (233 KB doc)
- Maine Highlands Visitation Report (197 KB doc)
- Maine Lakes & Mountains Visitation Report (233 KB doc)
- Mid-Coast Visitation Report (238 KB doc)
- Southern Maine Coast Visitation Report (233 KB doc)
Canadian Visitor Reports
These reports only include data from Canadian residents.
- 2006 Canadian Visitor Report (2.0 MB ppt)
- 2005 Canadian Visitor Report (2.0 MB ppt)
- 2004 Canadian Visitor Report (682 KB ppt)
